Before 2011, Russia had a surprising categorization under its regulations where beverages containing less than 10% alcohol were not recognized as alcoholic. This meant that beer, despite its alcohol content, was legally classified alongside food products, leading to minimal regulation regarding its sale and consumption. This leniency resulted in widely accessible beer, with vendors freely selling it around the clock at a variety of venues, including kiosks and gas stations, making it exceptionally easy for people of all ages to obtain.
The shift in perception and classification of beer began gaining momentum during Dmitry Medvedev’s presidency. Concerns about public health and the rising issues related to alcohol abuse brought about a significant change in the law. In 2011, Medvedev signed a milestone bill that officially recognized beer as an alcoholic drink. This legislative move was part of broader efforts to combat alcoholism and reduce the negative impact of alcohol abuse on Russian society.
By reclassifying beer as an alcoholic beverage, the Russian government introduced stricter regulations on its sale. The new laws restricted the sale of beer in non-traditional venues, such as street kiosks and from vending machines, particularly during night hours. Additionally, advertisements for beer and other light alcoholic beverages were limited, aiming to reduce consumption, especially among the youth.
The impact of the law was significant and marked a pivotal turn in the country's approach to alcohol regulation. By acknowledging beer’s true nature and its potential for abuse, the government took a critical step towards addressing the broader challenges of alcohol-related health issues in Russia. The reclassification undoubtedly helped in shifting public perception and consumption habits concerning beer, aligning Russia more closely with global norms and practices regarding alcohol regulation.
